About Primer Financial
Your trusted financial partner since 2014
Our Story
Founded in 2014, Primer Financial has grown from a small team of dedicated financial professionals into one of Canada's most trusted lending institutions. With over 10 years of experience, we've helped more than 15,000 Canadians achieve their financial goals, processing over $250 million in loans.
Our headquarters is located in the heart of Toronto's financial district, where our team of certified financial advisors works tirelessly to provide personalized lending solutions. We understand that every client's situation is unique, which is why we take the time to listen, advise, and tailor our products to meet your specific needs.
Our Mission
To empower Canadians with accessible, transparent, and responsible financial solutions that help them achieve their dreams and build a secure financial future.
Our Vision
To be Canada's most trusted and innovative financial agency, recognized for exceptional service, integrity, and commitment to our clients' financial well-being.
Our Values
Integrity, transparency, customer focus, innovation, and responsibility guide everything we do. We believe in building long-term relationships based on trust and mutual respect.
Why Choose Primer Financial?
What sets us apart from other lenders
Licensed & Regulated
Fully licensed by Canadian financial authorities and compliant with all federal and provincial regulations.
Competitive Rates
We negotiate with multiple lenders to secure the best possible rates for our clients.
Fast Processing
Most applications are pre-approved within minutes, with funds available within 24-48 hours.
Expert Guidance
Our certified financial advisors provide personalized advice tailored to your unique situation.
No Hidden Fees
Complete transparency with all fees disclosed upfront. What you see is what you get.
24/7 Support
Our customer support team is available around the clock to answer your questions and concerns.
Ready to Work With Us?
Let's discuss how we can help you achieve your financial goals.