Privacy Policy

1. Information We Collect

Primer Financial collects personal information necessary to process your loan application and provide financial services. This includes:

• Personal identification information (name, address, date of birth, social insurance number)
• Contact information (email address, phone number, mailing address)
• Financial information (income, employment details, banking information, credit history)
• Application and transaction data
• Usage data and cookies when you visit our website

2. How We Use Your Information

We use your personal information to:

• Process and evaluate your loan application
• Verify your identity and conduct credit checks
• Communicate with you about your application and account
• Comply with legal and regulatory requirements
• Improve our services and customer experience
• Prevent fraud and unauthorized activities

3. Information Sharing and Disclosure

Primer Financial does not sell your personal information. We may share your information with:

• Credit bureaus and reporting agencies to assess creditworthiness
• Financial institutions and lending partners to process your loan
• Service providers who assist in our operations (payment processors, IT services)
• Government agencies and law enforcement when required by law
• Legal and regulatory authorities for compliance purposes

4. Data Security

We implement industry-standard security measures to protect your personal information, including:

• 256-bit SSL encryption for all data transmission
• Secure servers with firewall protection
• Regular security audits and vulnerability assessments
• Restricted access to personal information on a need-to-know basis
• Employee training on data protection and privacy

5. Your Rights

Under Canadian privacy laws, you have the right to:

• Access your personal information held by us
• Request correction of inaccurate information
• Withdraw consent for certain uses of your information
• Request deletion of your personal information (subject to legal requirements)
• File a complaint with the Privacy Commissioner of Canada

6. Cookies and Tracking

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can control cookie preferences through your browser settings.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy and to comply with legal, regulatory, and contractual obligations. Typically, this means retaining information for at least 7 years after your last transaction with us.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or sending you an email. Your continued use of our services constitutes acceptance of the updated policy.

9. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us: