About Primer Financial
Your trusted Canadian financial partner since 2014.
Our Mission
Primer Financial was founded with a conviction: decentralized credit can be as accessible, transparent, and secure as traditional bank credit — while being more flexible, faster, and open to the digital economy.
Our mission is to democratize access to financing for Canadians and businesses operating at the intersection of the real world and blockchain, while remaining strictly compliant with FINTRAC, OSFI, AMF, and provincial regulations.
We believe decentralized finance is not an alternative to regulation — it's an opportunity to make it more effective.
Our core values
Integrity
All our operations are conducted with full honesty and transparency toward our clients and regulators.
Security
AES-256 encryption, off-webroot storage, quarterly security audits. Your assets and data are protected.
Innovation
We integrate the latest blockchain advances while maintaining the stability expected of a financial institution.
Accessibility
Financing open to all Canadians, from first-time borrowers to international-scale blockchain businesses.
Our Team
Alexandra Tremblay
CEO & Co-founder
📍 Montréal, QC
Kevin Osei
Chief Technology Officer
📍 Toronto, ON
Priya Sharma
Chief Compliance Officer
📍 Vancouver, BC
Marc Bouchard
Chief Risk Officer
📍 Québec, QC
Sarah McMaster
Head of Product
📍 Calgary, AB
Julien Nguyen
Blockchain Engineer
📍 Montréal, QC